Choice Home Warranty Sales specializes in offering comprehensive and affordable home warranty plans. With a focus on providing peace of mind to homeowners, the company ensures that clients have access to reliable protection for their essential home systems and appliances. The sales team at Choice Home Warranty is dedicated to guiding customers through the available options, helping them choose a plan that suits their specific needs and budget.
Choice Home Warranty (CHW) is a leading provider of home warranty services in the United States. With a strong focus on customer satisfaction and affordable coverage plans, CHW has become a popular choice among homeowners looking to protect their homes and appliances from unexpected breakdowns and repairs. In this article, we will take a closer look at the annual sales of Choice Home Warranty and what sets them apart in the competitive home warranty market.
Getting Detailed Insight into Choice Home Warranty
Before diving into their sales, it is important to understand what Choice Home Warranty is and what they offer. Choice Home Warranty is a New Jersey-based company that offers home warranty plans to homeowners across the United States. They provide coverage for a variety of household appliances and systems, including heating and cooling, plumbing, electrical, and major appliances. In the event of a covered breakdown, Choice Home Warranty will send a licensed and pre-screened technician to repair or replace the item, with the homeowner only paying a service call fee.
Choice Home Warranty has been in business since 2008 and has established itself as a reliable and reputable provider of home warranties. They have a network of over 15,000 contractors and have served over 1 million customers. With its A+ rating from the Better Business Bureau and numerous positive customer reviews, Choice Home Warranty has become a popular choice for homeowners looking for peace of mind and financial protection.
Choice Home Warranty Sales
The annual sales of Choice Home Warranty have seen significant growth over the years, with the company consistently outpacing its competitors. In 2019, CHW reported a revenue of $146 million, a 25% increase from the previous year. This impressive growth can be attributed to the company’s commitment to providing quality service and value for money to its customers.
Annual Sales of Choice Home Warranty
So, just how successful is Choice Home Warranty in terms of sales? According to their website, they have sold over $1 billion in home warranty plans since their inception. This is a significant number and speaks to the popularity and trust that homeowners have in their services.
In addition to their overall sales, it is also interesting to look at their sales growth over the years. In 2018, Choice Home Warranty reported an annual sales growth of 37%, showing a steady increase in its customer base. This growth can be attributed to their effective sales strategy, which we will delve into in the next section.
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Choice Home Warranty Sales Strategy
One of the reasons for Choice Home Warranty’s success in sales is its effective sales strategy. Here are some key factors that contribute to their sales strategy:
1. Comprehensive Coverage Plans:
Choice Home Warranty offers comprehensive coverage plans that cater to different budgets and needs. They have a Basic Plan, which covers major appliances, and a Total Plan, which covers major appliances and systems like heating and cooling. This variety in plans allows homeowners to choose the level of coverage that best suits their needs, making it an attractive option for potential customers.
2. Competitive Pricing
In addition to offering different levels of coverage, Choice Home Warranty also has competitive pricing for their plans. Homeowners can choose to pay annually or monthly, with the option to cancel at any time. This flexibility in pricing makes their plans accessible to a wide range of customers.
3. Online Presence
Choice Home Warranty has a strong online presence, making it easy for potential customers to learn about their services and purchase plans. They have an informative website that outlines their coverage plans, pricing, and customer testimonials. They also have active social media accounts and regularly engage with their audience, answering questions and addressing concerns. This online presence allows them to reach a larger audience and generate more sales.
4. Referral Program
Choice Home Warranty also has a referral program in place, encouraging their existing customers to refer their friends and family. This not only helps with customer retention but also brings in new customers through word-of-mouth marketing.
5. Excellent Customer Service
One of the key factors that contribute to Choice Home Warranty sales is the excellent customer service provided by Choice Home Warranty. They have a team of knowledgeable and friendly representatives who are available 24/7 to assist customers with any questions or concerns. This level of customer service not only helps with customer satisfaction but also generates positive reviews and word-of-mouth referrals.
Final Thought
Choice Home Warranty has been successful in its sales due to its comprehensive coverage plans, competitive pricing, strong online presence, referral program, and excellent customer service. With their consistent growth in annual sales, it is clear that homeowners trust and value their services. As a homeowner, it is worth considering a home warranty plan from Choice Home Warranty for peace of mind and financial protection.
Abdul Ghaffar